The Store
Design Studio
Soft&Co.

Curated furniture & interior design · Cape Town

Refined living, reimagined.

Furniture, textiles, lighting and the finishing touches, curated as one cohesive story for your home.

Explore the collection ↗Meet Brenda Hart ↗
Soft&Co. interior atmosphere study
Atmosphere study / Soft&Co.

Selected pieces

Pieces to live with.

Explore the Soft&Co. selection. Ask Brenda about sizing, materials, finishes and availability.

Enquiry links open your email app with the piece name included. Prefer to speak directly? Call +27 84 551 6610.

View all products ↗

How we furnish

Two ways we furnish

Every collection is curated so pieces work together: the sofa with the coffee table, the table with its chairs.

01 / Bespoke

Bespoke, made to order

Pieces designed for your space and tailored in size, finish and fabric, made by our partner workshops to the same quality and finish as everything we curate.

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BROCHURE EXAMPLE / MODULAR CORNER SOFA

Modular corner sofa

02 / Curation

Curated sourcing

We find and bring in the right existing pieces for each project, chosen to the same standard and finish.

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BROCHURE EXAMPLE / OVAL DINING TABLE

Oval dining table

"We curate quality furniture and objects for the way you live. Pieces that are made to last and designed to belong."

Soft&Co. —  Brand Essence
Soft&Co.
Soft&Co. living room with curved cream seating, a travertine table and garden glazing

Soft&Co. DESIGN STUDIO.

Thoughtful. Timeless. Essential.

Bespoke home furniture and timeless interiors crafted with elegance, comfort, and your unique story in mind.

Request a consultation ↗Meet Brenda Hart ↗

Brenda Hart / approved portrait

Brenda Hart · Interior Designer

The design studio / Meet Brenda

Interiors shaped
around real life.

Soft&Co. is a Cape Town furniture and interior design studio led by Brenda Hart, Managing Director and Interior Designer.

Brenda creates and curates bespoke furniture and interiors that bring elegance, comfort and personal meaning together. Her approach combines contemporary style with timeless appeal, drawing inspiration from nature, global travel, art and the tactile beauty of materials.

From a single statement piece to an entire home, she takes time to understand how you live and what matters to you, shaping spaces that feel authentic, welcoming and distinctly yours.

“As a team, we are striving to create spaces that inspire and uplift those who experience them. My work is driven by a passion for creating beautiful, functional interiors that reflect the unique stories of my clients.”

Brenda Hart / Managing Director & Interior Designer

Discover how we furnish ↗

Why bespoke

Made for your space. Considered for your life.

01

Inspired by nature and art

Organic forms, global travel and artistic expression inform furniture and interiors with their own character, shaped around the people who live with them.

02

Comfort without compromise

A beautiful interior should work for everyday life. Comfort, practicality and the way you use your space guide the design alongside its appearance.

03

Considered craftsmanship

Materials are selected for their beauty, durability and character, with careful attention to the details that make furniture rewarding to live with over time.

The design experience

From our first conversation to your final walkthrough.

A collaborative process shaped around your vision, your daily life and the space you want to create. Brenda and the Soft&Co. team guide you through each stage, with clear opportunities to contribute and refine the direction.

01 / Initial consultation

Your vision, lifestyle, budget and aesthetic.

Every project begins with a conversation. Brenda takes time to understand your vision, lifestyle, budget and personal aesthetic. You can share your inspirations while she assesses the scope of the project and establishes a shared direction before work begins.

02 / Onboarding and discovery

The routines, preferences and practical needs behind the brief.

Once the project is underway, the discovery phase explores your daily routines, material preferences and functional needs in greater detail. These insights form a client profile that guides the design decisions throughout the project.

03 / Concept and design development

A design direction developed and refined together.

Brenda develops a cohesive concept through mood boards, colour palettes, layouts and bespoke furniture options. The proposals are presented for your feedback, with materials and design choices refined together until the direction reflects your brief.

04 / Sourcing and craftsmanship

Materials and furniture brought together under Brenda’s direction.

With the design approved, the team begins sourcing materials and coordinating the creation of bespoke furniture. Brenda oversees the work, maintaining attention to quality, appearance and comfort as the design takes shape.

05 / Installation and styling

Delivery, placement and the finishing details.

Brenda and her team manage the delivery and installation of furniture and décor. Each piece is placed with intention, with styling that connects the individual elements and supports the way you use the space.

06 / Final walkthrough

A personal review of the completed space.

Once installation is complete, Brenda takes you through the finished space. This is an opportunity to review the details together and ensure that the result reflects the agreed vision.

Our services

From the brief to the final detail.

A full-service FF&E offer, from first concept to move-in-ready styling, managed by one team.

01 / Define

Spatial planning & schedules

Room-by-room furnishing and window-treatment plans, with the design direction and scope agreed up front.

02 / Curate

Selection & specification

Furniture, rugs, lighting, linen and décor chosen for design quality, durability and budget.

03 / Deliver

Procurement & coordination

Orders placed and tracked, logistics managed and deliveries sequenced around the site programme.

04 / Complete

Placement & styling

Every piece placed and styled for a considered, move-in-ready handover.

FF&E: furniture, fixtures and equipment.

Discuss your project ↗

Bespoke & curated

The right pieces, brought together.

Soft&Co. combines bespoke furniture with carefully sourced existing pieces, selected to work together as a cohesive interior.

Bespoke, made to order

Furniture tailored to your space through its dimensions, finish and fabric, made by partner workshops to the same quality and finish as the pieces we curate.

Curated sourcing

Existing furniture and objects selected for their suitability to your project, with the same attention to design, quality and finish.

The collection is considered as a whole: the sofa with the coffee table, the table with its chairs.

Explore the collection ↗

Where we work

For homes and hotels of distinction.

Penthouses

Atlantic Seaboard residences, furnished to one considered standard.

Hotels & hospitality

Spaces that welcome guests and wear beautifully.

Developments

A consistent standard across a collection, with character in every home.

Curated for anywhere

Global reach

Whatever the location, we curate, source and deliver furniture for residences and hospitality projects worldwide.

Discuss your project location ↗

How we deliver anywhere

01 / Curate

Pieces selected for your space and brief.

02 / Made to order

Bespoke pieces made to your specification.

03 / Quality checked

Each piece checked to our standard.

04 / Shipped & managed

Freight and delivery coordinated to your site.

05 / Installed

Placed and styled, ready to live in.

Before we begin

A few things you might be wondering.

How long does a design project take?

Timelines depend on the scope and complexity of the project. As a guide, allow approximately six to ten weeks for a single-room transformation, while a full home may take several months. Brenda will discuss a realistic programme for your particular brief during the initial consultation.

Do I need to know exactly what I want before getting in touch?

No. You may have a clear direction, a collection of references or simply a sense of how you want your home to feel. The consultation and discovery process helps Brenda understand that starting point and develop it into a considered design.

Can Brenda work with furniture I already own?

Yes. Existing furniture, meaningful objects and heirlooms can be considered as part of the new scheme. Brenda’s approach is to understand what you want to retain and integrate those pieces into a cohesive interior.

How does pricing work?

Fees are tailored to the scope of the project and discussed during the initial consultation. A detailed fee proposal follows that meeting, setting out the phases of work before you commit.

What is the difference between bespoke furniture and ready-made pieces?

Bespoke furniture is designed and made for your particular space and requirements. Dimensions, materials, finishes and details can be tailored to suit your home and the way you live, rather than selected from a fixed specification.

How involved will I need to be?

The process can accommodate different levels of involvement. Brenda keeps clients informed at key milestones and presents decisions clearly, whether you prefer close collaboration or need the team to manage more of the process around a busy schedule.

Can I enquire about a single room?

Yes. Soft&Co. welcomes projects ranging from a single-room refresh to a complete home, with the scope established around your needs.

Begin your project

Your home. Your story.

Let Brenda and the Soft&Co. team help you bring it together through furniture and interiors shaped around the way you live.

Request a consultation ↗Explore the collection ↗
Soft&Co. monogram

Soft&Co. / Cape Town

Refined living, reimagined.

The showroom / Opening 2027

The Showroom &
Project Atelier

50 Albert Rd, Cape Town · opening around April 2027

A new home for Soft&Co, with inspiration drawn from the world’s leading design capitals and brought to life in Cape Town.

Stay close ↗

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CONCEPT VISUALISATION / CONCIERGE RECEPTION

Ground floor

The showroom

First floor

The Project Atelier

VIP Atelier

Private appointments

Concierge

Reception & checkout

A first look

Rooms to step into.

Concept visualisations of the new showroom. Final spaces and pieces may differ.

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SHOWROOM CONCEPT / Living setting

Living setting

Explore the collection ↗

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SHOWROOM CONCEPT / Dining setting

Dining setting

Explore the collection ↗

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SHOWROOM CONCEPT / Window display

Window display

Explore the collection ↗

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SHOWROOM CONCEPT / VIP Atelier

VIP Atelier

Explore the collection ↗

Neutral seating beside glazing overlooking the ocean
Cape Town residential project / atmosphere reference

Lifestyle

Lived in. Layered. Ready.

Cape Town residence

Discuss your interior ↗

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CAPE TOWN RESIDENCE / Bedroom

Cape Town residential project / Bedroom

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CAPE TOWN RESIDENCE / Bed detail

Cape Town residential project / Bed detail

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CAPE TOWN RESIDENCE / Terrace

Cape Town residential project / Terrace

the journal

Stories from the Considered Home

All Articles →
Design
May 2026

How to Compose a Living Room, Not Just Furnish One

The difference between a room that feels collected and one that feels purchased lies not in the pieces, but inthe space between them.

Materials
April 2026

A Material Guide to Natural Textiles in the Home

Linen, boucle, and natural wool, understanding why certain fabrics age with grace while others simply age.

Studio Notes
March 2026

Brenda Hart on the Art of Restraint in Interior Design

More is not more. In a conversation about her process, Brenda shares why the most powerful design decision is often the one not made.

Interior design & private appointments

Start a conversation about your space.

Request a design consultation with Brenda or register your interest in a private VIP Atelier appointment. Tell us about your space and preferred timing. We will contact you to confirm availability; VIP Atelier visits will follow the showroom’s opening programme.

Your details are used to respond to this request. This form does not subscribe you to marketing updates.

Thank you. Your request has been received. The Soft&Co. team will contact you to confirm availability. Your appointment is not yet booked.

Your request could not be sent. Please try again or email info@softandco.co.za.

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Showroom & new pieces

Stay close.

Be the first to hear about the showroom opening and new pieces. Choose the updates you would like below.

Thank you. Your details have been received for Soft&Co. updates.

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Soft&Co. / Room collections

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Soft&Co. Window 1 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Window 1

A layered living collection

Sofa, upholstered armchairs, an ottoman and sculptural tables are considered together, with storage, lighting and textiles completing the setting.

In this setting

Sofa

Upholstered armchairs

Ottoman

Coffee-table grouping

Sideboard and side table

Table lamp, rug, art and accessories

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. Window 2 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Window 2

Dining, framed by texture

A dining composition centred on the relationship between the table, upholstered seating and linear lighting, with storage and planting around its edges.

In this setting

Dining table

Upholstered dining chairs

Textured sideboard

Linear pendant

Rug, planter and accessories

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. Window 3 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Window 3

Living, with room for character

Sofa and lounge seating sit alongside an arched cabinet and a varied table selection. Lighting and textiles connect the individual pieces.

In this setting

Sofa

Lounge chairs

Arched cabinet

Coffee tables and side tables

Floor lamp

Rug and accessories

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. Display 1 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Display 1

A considered dining setting

A round table and timber-frame seating form the centre of this collection. Console furniture, lighting and a rug bring the wider room into the composition.

In this setting

Round dining table

Timber-frame upholstered chairs

Console

Pendant and floor lighting

Rug, art and planters

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. Display 2 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Display 2

A softer conversation

Curved seating and contrasting occasional pieces create a living arrangement that can be considered as a whole, then tailored to the space.

In this setting

Curved sofa

Accent chairs

Coffee tables

Side tables

Lamp, rug, art and planters

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. Display 3 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Display 3

Beyond the bedroom

An upholstered bed is paired with bedside furniture and storage, with lounge seating and lighting extending the room beyond its central piece.

In this setting

Upholstered bed

Bedside unit

Sideboard

Lounge chair and chaise

Side table and floor lamp

Rug and art

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. Display 4 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Display 4

Living, brought together

A modular corner sofa anchors this setting. Occasional seating, tables and lighting are selected in relation to one another, with the rug establishing the room’s centre.

In this setting

Modular corner sofa

Occasional chairs

Coffee tables

Side tables

Lamps

Rug, art and planting

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. Display 5 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Display 5

An informal gathering

Modular seating, armchairs and ottomans offer different ways to gather. Tables, pendant lighting and soft furnishings complete the collection.

In this setting

Modular seating

Armchairs

Ottomans and pouffes

Coffee tables and side tables

Pendant lights

Rugs, cushions and accessories

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. Display 6 concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

Display 6

Dining, with a natural rhythm

A long timber dining setting brings table and seating into one composition, with pendant lighting above. Discuss the intended setting and specification with Brenda.

In this setting

Long timber dining table

Dining chairs and bench

Pendant lighting

Associated lounge and outdoor references

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Enquire about this collection ↗
Soft&Co. VIP Atelier concept collection boardView collection board ↗

Concept collection. Final spaces and pieces may differ.

VIP Atelier

A more personal appointment

A private setting for discussing your space, reviewing ideas and bringing the collection together around your brief. Visits will be arranged around the showroom’s opening programme.

In this setting

Consultation table or counter

Stools and lounge chairs

Linear lighting

Shelving and material context

Ask Brenda about the individual pieces, dimensions, materials, finishes and availability for your project.

Request a VIP Atelier appointment ↗